in upon 630 trillion won, and the sales gap between department stores, which is number two in the rank of retailer market, is decreased to more or less 500 billion won. Many conglomerates made clear their intentions to enter the online intermediary shopping mall market, and SKTelecom also launched an openmarket, 11ST, following the trend.
11ST was opened February 17th, 2008, and aimed at diffe
in the Federal OpenMarket Committee (FOMC), which conducts our nation's monetary policy.
2) The Federal Reserve Banks
A network of 12 Federal Reserve Banks and 25 branches make up the Federal Reserve System under the general oversight of the Board of Governors. Reserve Banks are the operating arms of the central bank.
Each of the 12 Reserve Banks provides help services to depository instit
in Japan
2008.11 established a branch in Singapore
2009 the biggest online shopping company ‘E-bay’ took over the business of G-marketin 2009
started to run their business in global market.
(Ebay undertook ‘Auction’ in 2001.)
- achieved the volume of 100 billion won(turnover) per a month
occupied 87% out of market share in ‘openmarket’
7trillion transaction
in-flight F&B
2000 - Introduction of Global Alliance "Sky Team"
2001 - Korean air ranked by IATA as world's 2nd largest commercial cargo enterprise for 4th straight year
2001 - Korean Air becomes first Asian carrier to receive B737-900
2002 - Korean Air receives 'Best Cellar in the Sky' award from Business Traveller
2005 - Korean Air receives 'Outstanding Dispatch Reliability' from Boe
marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of The Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable prices.
They have 110 franchises in the Korea, 4 franchises in Australia, 2 franchises in Brunei, and 30 franchises in China, and made inroads into overseas markets.
The first shop in Korea opened in
marketopening, cosmetics marketin China has undergone tremendous changes. It has evolved from an underdeveloped market to a marketin which consumers have strong brand preference. Nowadays, decades after the reform program was first implemented, Mainland consumers, with increasing product knowledge and surging purchasing power, are more sophisticated and value-oriented. Instead of looking solel
in the same field. Of all of the
distribution companies, “BIG 3” large retailers like E-mart,
Lottemart, and Homeplus has formed distribution market.
Among these, the Margnet of Lotte'subsidiary started to go into
a business by opening the first store at Kang-byon in Seoul.
Currently, Lottemart is recording ranking 2nd, accounting for
1.7trillion dollars in terms of sales volum
Market Share: 40%
# of Members: 17million
First auction site in Korea
UNDERTAKEN IN 2001
BY EBAY
Launched in 2000
Market Share: 50%
# of Members: 15million
NO.1 Internet shopping
mall
UNDERTAKEN IN 2009
BY EBAY
2. COMPANY (SWOT ANALYSIS)
VARIOUS MARKETING STRETAGIES
SUBSIDIARY OF SKT
STRONG MOBILE INFRA
NEWCOMER TO THE OPENMARKET
RELA
in 70 Countries
ㆍ1999 July, first openin Korea near Iwha Uvi.
ㆍ2003 5,500 million sales ( growth by 9000% compared to
60 million at fist year )
ㆍ2004 July 27th. open No. 100 store in Iteawon
ㆍOrin Smith: “ Starbucks Korea is the most productive company now and should be the model of other starbucks company”
B. Market Phenomenon of TAKE-OUT Coffee
ㆍ Starbucks' Stron
1. Overview of Wal-Mart and its Korean Market.
Wal-Mart, with its first store opened in 1962, is the world’s largest retailer based on its revenue. Holding 1,200 stores over America and 1,431 stores in worldwide, it had recent net income of US $11,231 million on US $12,427 million of net sales . [Figure 1 & 2] In 1996, the giant company first landed in Korea and spread 16 stores throughout t